Wizzit CEO: Reflections & Predictions for the Future of Mobile Money

Traditional banks have segments of the market that they seek to service, which generally include the middle and upper income groups and the corporate world. Further, they are married to the paradigm of “banks = branches.” This mindset simply did not serve the needs of the financially excluded. Technology provided a potential solution.

2). How did Wizzit begin, and where is the company now?

When we began to look for a solution to these challenges in 2002, we were told that what we wanted from a technology perspective could not be done. We wanted a solution that could work on any handset, any SIM card and across all networks. We felt very strongly, as we still do today, that you cannot exclude a person from financial services by virtue of the network subscription that they have, as this is clearly anti-competitive behavior.   We therefore needed to find a technologist who understood banking systems and who was committed to our vision of banking the worlds’ unbanked. We knew we needed a bank partner (we had to have a deposit-taking license in order to facilitate transactions), but when no one was prepared to partner with us, we decided to start an operational entity ourselves. We launched out of South Africa and hoped to prove that our model was safe, secure, scalable, replicable, and commercially viable, in order to attract the interest of other banks.

It has not been easy. If it was, everyone would be doing it. We are now ready to take our model to scale globally and our efforts will be focused on the expansion of our model in emerging markets. We have a solid strategy to achieve this and despite the fact that there is more competition than there was a few years back, the opportunity is enormous.   The industry is starting to become more mature and settled, with the banks are well aware that they have to get involved in this space or risk being disintermediated. Mobile banking is for many of the banks a key element of their strategy, as is financial inclusion, and this is most encouraging.

3). What do you think is the biggest challenge facing the MFS industry right now?

One of the major challenges is confusion. There are major points of confusion faced by all players in the MFS space, including:

1. Banks: Many banks are not sure if they want to be in this space
   
2. Regulators: Regulators in many countries and regions are debating whether or not they should allow non-registered entities to take and hold deposits.
   
3. Microfinance Institutions: In many cases, MFIs are the best positioned to make a difference in the space, but are excluded because they cannot take deposits.
   
4. Technology Providers: Third-party technology vendors have proliferated, but many have no track record or understanding of the seriousness of money.
   
5. MNOs: Many MNOs are unclear as to what their role should be in the MFS space, whether as a channel provider or a full-service payments provider. The industry has witnessed a number of high-profile MNO withdrawals from the space due to unfulfilled commercial expectations.
   
6. Card Associations: Card associations hold a lot of power and could play a key role in MFS, but their traditional pricing models may not be conducive to success.
   
7. Non-traditional players: Additional players, such as retailers, are entering the space and are trying to figure out the best ways to navigate it.

4). What do you think has been the most disruptive MFS innovation thus far?

The most disruptive innovation has been the use of the mobile phone technology to include the financially excluded. The real disruption has been the introduction of an alternative channel which facilitates full financial inclusion and all that this means – a safe place to store their money; ease of access to their money; a payments channel including P2P and P2B payments; improved safety and security through less dependence on cash; access to micro-insurance products; access to credit, once a track record and history with the financial institution is built up; access to other traditional financial services. Included in all of this is the ease of access and affordability that the mobile channel brings.

Probably one of the biggest but least-discussed disruptions that mobile has brought is on the regulatory front, and the introduction of a risk-based approach by most regulators. Some would argue that we still have a long way to go but massive progress has been made.

5). What do you think are the biggest trends to watch in MFS this year?

I think that we will see some consolidation in the space. There will be a focus on how to ensure sustainability and commercial viability, as well as increased understanding of the differences in MFS needs and requirements between emerging and developed markets. Further, there will be increased activity from banks as they try and ensure that they are not disintermediated by non-traditional players.   We will likely witness some failures on the technology front, and a reassessment by MNOs of their role in this space. There will be increased regulatory pressure on ensuring level playing fields, as well as a greater empathy towards financial inclusion, and the proactive role regulators can play in this regard. Finally, we will see a renewed focus on customer needs and increased pressure towards interoperability and security.

6). Final thoughts: Shifting Role of Banks, NFC and Cash as an Enemy

The industry is at a fascinating stage of its life cycle after close to ten years. It is hardly mature, and its full potential is not even close to being realized. The face of banking is set to change and the potential introduction of millions of financially excluded people who are desperate to be “economic citizens” into the space is going to lead to new models and new players.   I am not sure that the traditional banks can be “everything to everyone” and serve the needs of all market segments, from top to bottom. I am not sure that all the hype and cost around NFC, as an example, is at all relevant for emerging markets and the billions of unbanked people. I know that our traditional banks will not and cannot cope with billions of additional customers on their legacy systems (I am also not sure that they want to).